Augmenting Advertising – Page 100 – Augmenting Advertising

When Life Needs and Escape Button, We Can Be the Antidote

Posted on August 28, 2023 by Augmenting Advertising

By leaning into comedy, into creativity, our industry has an opportunity to drive the direction of culture, something that advertising, at its best, has always done.

Tags: Media & Stories

Understanding Complex Hispanic Audiences With the Right Marketing Research Approach

Posted on August 25, 2023 by Augmenting Advertising

Hispanic Americans represent a real and growing population of consumers and developing marketing, advertising and messaging that speaks to their unique needs can improve your overall customer portfolio, and if done well, your bottom line.

Tags: Culture

Consumers 50-Plus Are Online Like Never Before. Here’s How Marketers Can Reach Them

Posted on August 24, 2023 by Augmenting Advertising

The success of your digital campaign among 50-plus consumers will depend not only on efficient targeting and a compelling offer, but mobile-friendly design and a seamless transaction mechanism that makes buying a breeze.

Tags: Culture

Why It’s Important for Creators to Diversify Platforms to Strengthen Audience Resilience

Posted on August 24, 2023 by Augmenting Advertising

With constant shifts and changes in social media, creators face challenges when they over-rely on a single platform for showcasing and monetizing their talents.

Tags: Media & Stories

Beyond the Screen: Why Brands Should Collaborate With Gaming Creators ‘Away From Keyboard’

Posted on August 23, 2023 by Augmenting Advertising

For brands, there is always an opportunity to explore partnerships with prominent influencers in the gaming space, providing they allow the creators to remain true to themselves and their audience.

Tags:

Beyond Conventional Briefs: Maximizing Agency Potential Through Challenge-Focused Briefing

Posted on August 23, 2023 by Augmenting Advertising

A challenge brief is like an equation. It should be formula based and methodical at every step of the way. Internal and external perspectives must be considered to work through the challenge to find the solution.

Tags: Marketing

We All Lose in the Race to the Bottom With Agency Fees, Especially Brands

Posted on August 22, 2023 by Augmenting Advertising

Today’s media and advertising fragmentation make data, technology and services more essential than ever before, and by leveraging the industry’s collective data-driven expertise, alongside respect and commitment, agencies will usher in a new chapter of agency-brand partnerships.

Tags: Marketing

Closing the Innovation Gap in Ecommerce

Posted on August 22, 2023 by Augmenting Advertising

To effectively close the innovation gap in ecommerce, we need to recognize that we can’t do it all alone.

Tags: Tech

Why Now Is the Time for Retail Banks to Invest in Innovation and New Brand Purpose

Posted on August 21, 2023 by Augmenting Advertising

Given the crucial role the banking industry plays in the lives of the nation, surely there needs to be different business models where banks profit with their customers.

Tags: Retail

The Powerful Role of Advertisers in Creating Good Growth

Posted on August 21, 2023 by Augmenting Advertising

The power of brand to influence consumer behaviour is well acknowledged, but how can advertisers help their clients tell compelling and evidence-based stories to encourage people and businesses to make more sustainable choices?

Tags: Culture