Augmenting Advertising – Page 104 – Augmenting Advertising

How to Spot Holes in Your Integrated Marketing Strategy

Posted on August 1, 2023 by Augmenting Advertising

Integrated marketing remains one of the most reliable ways to ensure that you steward your marketing funds, bring in the most leads to your sales funnel, and drive up customer loyalty. Don’t wait to start seeing results.

Tags: SMB

Soundscaping the Metaverse: Elevating Brand Experiences Through Sonic Identity

Posted on August 1, 2023 by Augmenting Advertising

This will be a fatal mistake for brands as they begin to engage consumers in the metaverse, which, as we’ve seen, takes brand immersion to a whole new level.

Tags: Tech

Advertising Financial Products in 2023 – Where to Begin?

Posted on July 31, 2023 by Augmenting Advertising

If budgets allow, these should be part of the strategy, but as long as you’re doing at least something to talk to your audience in a meaningful – and helpful – way, that’s a great step in the right direction.

Tags: Marketing

Purifying Your Data: How to Drive Value Across Marketing Campaigns

Posted on July 31, 2023 by Augmenting Advertising

The volumes of media data that marketers deal with will only continue increasing. This means maintaining a unified source of clean media data has to be an ongoing task.

Tags: Data

The Real Risk Is Not Trying

Posted on July 28, 2023 by Augmenting Advertising

It feels like our industry is losing its optimism and succumbing to a postmodern form of cynicism. We are allowing our distrust in tech and other companies that have misused it to drive our vision for how it could be used creatively.

Tags: Tech

What Regulators Should Know About AI – Opportunities and Challenges

Posted on July 28, 2023 by Augmenting Advertising

As with any innovation, there will be bad actors, but it’s up to governments to work to ensure that the number of those is kept at a minimum.

Tags: AI

What to Prioritize With Content Marketing When You’re on a Budget

Posted on July 27, 2023 by Augmenting Advertising

When it’s handled effectively, content marketing shouldn’t just take money. It can make money for your organization, too.

Tags: Media & Stories

Exploring Emerging Trends in Brand Activation: Harnessing the Power of Licensing and the Metaverse

Posted on July 27, 2023 by Augmenting Advertising

As brands continue to adapt and innovate, we can expect more engaging and memorable activations that redefine the boundaries of consumer-brand relationships and help businesses thrive in an increasingly competitive marketplace.

Tags: Tech

Nostalgia Ain’t What It Used To Be: Why Advertisers Should Tune Into The Enduring Appeal Of The Charts

Posted on July 26, 2023 by Augmenting Advertising

Nostalgia is often dismissed as the preserve of older generations, harking back to a rose-tinted, long-gone view of the world. But, in reality, it is an intense human emotion that works across all ages – and music can unlock its power and energy in ways that little else can.

Tags: Culture

Publishers Need an Opt-Out Strategy in 2023

Posted on July 26, 2023 by Augmenting Advertising

In confronting the realities of data loss from changing regulations and standard industry practices, publishers need to look beyond quick fixes and to think long-term.

Tags: Data