Augmenting Advertising – Page 106 – Augmenting Advertising

Advertising Week Q&A with Edward Wale, VP, Europe, LG Ad Solutions

Posted on July 20, 2023 by Augmenting Advertising

As CTV advertising continues to grow in Europe, LG is working hard to meet advertisers’ demands for inventory and continue to expand their offering and accessibility to marketers.

Tags: Marketing

The Hype and Misperception of AI – How Marketers Have Yet to Realize AI’s True Potential

Posted on July 20, 2023 by Augmenting Advertising

The combination of different AI technologies will give marketers the opportunity to truly increase the effectiveness of their campaigns and drive consumer attention.

Tags: AI

Art for Everyone: A Simple Secret to Decoding Masterpieces

Posted on July 19, 2023 by Augmenting Advertising

By using simpler language, we invite more people into a relationship with art with the sort of fervour that rivals the watercooler discussion of any drama series finale.

Tags: Culture

CTV Will Usher in a Level of Targeting that Advanced TV Never Achieved

Posted on July 18, 2023 by Augmenting Advertising

ATV has already upgraded linear TV advertising, but CTV is now forging the category’s future.

Tags: Streaming

Tour de France – A New Arena for Marketers?

Posted on July 17, 2023 by Augmenting Advertising

What with the recent release of Netflix’s latest sports series ‘Tour de France Unchained’, and the conclusion of the Tour 2023 this weekend, it might be time for brands to start considering whether they’re making the most of an excellent marketing opportunity.

Tags: Culture

From Timely Trends to Timeless Icons: How Can a Brand Balance the Best of Both Worlds?

Posted on July 17, 2023 by Augmenting Advertising

Sidestep the outdated industry rhetoric and tune into to what’s going on around you, rather than looking no further than the news that is curated for you.

Tags: Marketing

Data-Driven Tips for Connecting with 2 Key Back-to-School Shopper Personas

Posted on July 14, 2023 by Augmenting Advertising

Better targeting, engaging and converting of back-to-school shoppers requires unparalleled activation data.

Tags: Data

Always Ask for More: Director Camila Zapiola’s Advice for Women in Media and Advertising

Posted on July 13, 2023 by Augmenting Advertising

Don’t be afraid to buck the trends, open doors and embrace opportunities to elevate trailblazers.

Tags: Culture

DTC in CTV: Best Practices for Data-Driven Success

Posted on July 12, 2023 by Augmenting Advertising

CTV offers DTC brands an opportunity to extend the value of their audiences and gain an edge over their competitors, whether they exist as digital natives or more-traditional direct marketers.

Tags: Streaming

Unlocking the Metaverse: A Programmatic Guide

Posted on July 12, 2023 by Augmenting Advertising

According to a 2022 report, 87% of U.S. consumers believe the metaverse will play a significant role in the way they interact with brands and 69% of marketers stated they were looking to build more experiences in metaverse-like environments in 2023.

Tags: Tech