Augmenting Advertising – Page 107 – Augmenting Advertising

Web 2.5: The Next Frontier for Marketing Is Here

Posted on July 11, 2023 by Augmenting Advertising

Web 2.5 can help by familiarizing consumers with the Web3 technology while also helping brands and marketers position themselves as leaders in the revolutionary space.

Tags: Tech

Is This Peak Purpose? Five Ways to Avoid Purpose Jeopardy…

Posted on July 11, 2023 by Augmenting Advertising

Despite the strong proof of enduring benefits around brand purpose, if committing to a purpose-driven transformation doesn’t feel right for your brand, it probably isn’t.

Tags: Culture

We Need to Talk About Trust

Posted on July 11, 2023 by Augmenting Advertising

From police forces to politicians to TV presenters, trust in the establishment has sunk to an all-time low. Mike Foster, founder and strategic creative director at Straight Forward Design, asks how brands can step into the breach.

Tags: Culture

WTF Is a Digital Twin of a Customer?

Posted on July 10, 2023 by Augmenting Advertising

Marketers were once able to rely on third-party cookies and other identifiers but, as these fade away and privacy regulation grows, they need to consider ways to continue delivering relevant advertising while ensuring they keep customer data safe.

Tags: Data

The Power of Audio as a Full-Funnel Channel

Posted on July 10, 2023 by Augmenting Advertising

With the global digital audio advertising market expected to leap beyond $10 billion in spending this year, it’s clear that advertisers are waking up to the success that digital audio formats can deliver for their businesses.

Tags: Marketing

Why Sustainable Delivery Is the Next Battleground for Retailers

Posted on July 7, 2023 by Augmenting Advertising

Today, brands and retailers need to consider their supply chains from a consumer mindset to ensure brand loyalty.

Tags: Retail

How Advertisers Can Use Automation to Lift Shrinking Ad Budgets

Posted on July 7, 2023 by Augmenting Advertising

Let’s cover how agencies can implement automation to boost efficiency, decide what to automate via external partners and what to automate in-house, and identify next steps to reap the benefits of automation.

Tags: AI Data

Connecting with Latinx Millennials More Authentically

Posted on July 6, 2023 by Augmenting Advertising

Photo: Igor Alecsander/Getty Images By Samuel Malave Jr, Creative Insights Manager, iStock and Getty Images Hispanic. Latino/a. Latinx. There are a bevy of terms that are used to refer to US descendants of Latin American countries. Latino/latina have been the most popularized, but in recent years there has been an effort to be more gender…

Tags: Media & Stories

Striking the Right Chord: The Middle Ground Between Music and Brand Suitability

Posted on July 6, 2023 by Augmenting Advertising

Ensuring that brand messaging hits the perfect note with its audience is the key to successful marketing and brand loyalty.

Tags: Marketing

Q&A with Pierre Naggar, Director of Sales, UK at MINT

Posted on July 6, 2023 by Augmenting Advertising

We sat down with industry veteran Pierre Naggar, Director of Sales, UK at MINT to discuss the key challenges for brands in managing digital advertising workflows, why brands should focus on campaign metrics vs audience data, and why AI is not coming for your job.

Tags: Marketing