Augmenting Advertising – Page 108 – Augmenting Advertising

Why Music Will Always Be the Answer Even When It Isn’t

Posted on July 5, 2023 by Augmenting Advertising

The choice to use music or not use it, is crucial, but it’s a choice you must make, not one to just let happen

Tags: Culture

3 Ways Your Traditional Restaurant Loyalty Program is Holding You Back

Posted on July 5, 2023 by Augmenting Advertising

If your current restaurant loyalty program is missing the data to launch these kinds of personalized retention campaigns, not all is lost!

Tags: Marketing

Cannes Lions 2023: Opportunities and Challenges from Industry Experts

Posted on July 5, 2023 by Augmenting Advertising

This year’s Cannes Lions Festival had it all – from parties and out-of-office ‘meetings’ to panels and discussions honing in on the trends, opportunities and challenges of the advertising industry.

Tags: Marketing

The Value in Differentiating Advertising Performance and Effectiveness

Posted on June 30, 2023 by Augmenting Advertising

When it comes to clearly defining advertising performance and effectiveness, the substance means the difference between wasting spend or positively impacting the business’s bottom line.

Tags: Data

Unlocking New Revenue Through Data Collaboration

Posted on June 30, 2023 by Augmenting Advertising

The possibilities here are endless and extend across verticals – particularly those who traditionally have been data-poor, like automotive manufacturers.

Tags: Data

When It Comes to Pride Don’t Be a Bystander and Don’t Backtrack

Posted on June 30, 2023 by Augmenting Advertising

For businesses as both employers and as brand owners, the LGBTQI+ community and its allies are important demographics to consider and support through Pride, and Pride related marketing and promotions.

Tags: Culture

As Viewability Evolves Into an Enabler for Attention, Gaming Is Leading the Way

Posted on June 29, 2023 by Augmenting Advertising

Gaming offers the high attention medium to meet billions of consumers and directly engage with them in ways other formats just can’t

Tags:

Questions Any Advertiser Should Expect from a Contextual Vendor

Posted on June 29, 2023 by Augmenting Advertising

In a technically complex digital advertising landscape facing significant economic headwinds, success relies on efficiency and ensuring that every dollar spent on advertising delivers real, tangible value.

Tags: Tech

The Future of Monetization for Mid-Tier Publishers in the Era of Unaddressable Media

Posted on June 28, 2023 by Augmenting Advertising

The world has become dependent on a free and open internet, but the financial foundations are shifting.

Tags: Tech

Conversations with Chris Paul

Posted on June 27, 2023 by Augmenting Advertising

NBA Star Chris Paul sits down with HBCU students from across the country to discuss his upcoming book, Sixty-One: Life Lessons from Papa, On and Off the Court.

Tags: Culture