Augmenting Advertising

As the digital advertising landscape has evolved into its current form, it’s evolved into two distinct areas, both essential for marketers: the Big Tech walled gardens, and the open web.

It’s a bit late now to be considered an early adopter, but there’s still time to switch over to GA4 before Google forces everybody to.

Can we claim to understand a person if we overlook the content they consume, the information they engage with, the contexts they navigate?

There are three steps you need to follow if you want to succeed with your data strategy: pick your objectives, build the data foundation, and then activate data.