Augmenting Advertising

The push for a more inclusive and diverse advertising industry is becoming a priority not just for marketers, but for consumers as well.

I am about to throw another wrinkle in your plan, because I can tell you, without a doubt, that creator content outperforms brand content.

We spoke with leaders in adland to get their thoughts and predictions for this year’s festival, from emerging technologies like AI and AR to sustainability and purpose-driven campaigns.

A sonic identity is the essence of your brand translated into sound. It’s the idea that sound or a set of auditory elements are essential to distinguishing your brand and building a preference for it because it has something interesting to say or add, and is worth paying attention to.