With advertisers increasingly vying for consumer attention in a saturated market, finding a competitive advantage is essential for brands to stand out from the crowd.
Tags: AI
Augmenting Advertising
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Advertising Week Q&A with Lynnwood Bibbens & Keshia Hannam for AAPI Month
Selling Dreams to a Generation of Realists: How Travel Marketers Can Tap Gen Z
Recession-Proof Your Social Spend: Your Meta Message Is More Important Than Ever
Don’t Think, Know: Removing the Guesswork From Your Influencer Marketing ROI
By Danny Shepherd, Co-CEO of Intero Digital Influencer marketing has become a popular strategy for brands seeking to engage and connect with their audience in a more authentic and powerful way. Still, there are numerous challenges that can impact the effectiveness and ROI of influencer marketing campaigns. The right approach to influencer marketing will look…
Tags: Media & Stories
Q&A with Laura Jones, Strategy Partner, Joint
New Study Shows Major Disconnect Between UK Business Leaders and Workers Over Attitudes to AI
Research commissioned by Advertising Week and conducted via Cint reveals a disconnect between leadership teams, founders, CEOs and their junior employees when it comes to using AI in the workplace. Data shows that almost half of Gen Z and Millennial employees are concerned about telling their managers they use AI at work. May 2023, London…
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Can Commercial and Charity Brands Learn From Each Other?
Marketing teams have many of the same challenges wherever they work, but looking across the divide and communicating every now and then will ease difficulties each sector thinks they are facing alone.
Tags: Media & Stories