Sellers of digital media must continue to demand a more efficient, transparent and sustainable supply chain that delivers on the true promise of programmatic.
Augmenting Advertising
Why Brands Need to Become Data Farmers
More Businesses are Moving the Universal Customer Profile Beyond Marketing
With TikTok Taking Over, Here’s What Marketers Need to Know
With TikTok’s ad revenue set to increase, it’s clear that this platform will have staying power among brands and marketers.
Tags: Media & Stories
It’s Easy to Give Your CTV Strategy a Performance Boost
Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.
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CTV Is Growing up Fast – Here’s What That Means for You
Despite NFTs and Cryptocurrencies, Blockchain Will Be a Must for Marketers
How ‘Pineapple on Pizza’ Can Help Managers Build a Connected Team – Part 2
Chipotle: Real Ingredients for Real Athletes
Newest iteration of the campaign features NHL phenoms Matty Beniers and Jack Hughes and shines a light on authentic fans pushing the envelope in their sports.