Augmenting Advertising

No matter where in the world, all consumers are very much the same. We are all wary of change. Happy enough with what we already have.

Audio offers a valuable combination of reach, relevance, and listener affinity — and it’s this combination that will drive sales and brand awareness going forward.

Here, we look at how different brands can successfully maintain customer satisfaction, and how in some cases this has been refreshed to put a fresh spin on it.