Augmenting Advertising – Page 119 – Augmenting Advertising

The SSP Market Isn’t Dying – It’s Rightfully Forcing Change

Posted on April 19, 2023 by Augmenting Advertising

While the SSP industry is facing critical challenges, there is still significant potential for innovation and growth.

Tags: Tech

Toblerone Celebrates Quirkiness For Relaunch

Posted on April 18, 2023 by Augmenting Advertising

When Mondelez were looking to relaunch Toblerone, they looked into what sets the iconic chocolate brand apart.

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How Bud Light Made $8 Million in a Moment

Posted on April 18, 2023 by Augmenting Advertising

There’s a lot of strategy that goes into a brand getting it right — and that takes time.

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5 Secrets for Developing a Winning Social Strategy in the Age of TikTok

Posted on April 18, 2023 by Augmenting Advertising

A social-first strategy can provide an opportunity for a brand to cultivate a meaningful relationship with their most passionate customers.

Tags: Media & Stories

A Creative’s Perspective on Innovative Creative Briefs

Posted on April 18, 2023 by Augmenting Advertising

Ensure your marketing strategy performs to the best of its ability by sparking creativity daily.

Tags: Marketing

The Potential Impact of the Impending Recession on the Marketing Industry

Posted on April 17, 2023 by Augmenting Advertising

Budget cuts, changes in consumer behavior, and increased competition are only a few of the potential effects of recession on our industry.

Tags: Culture

Adtech’s Growth Will Be Built on Custom Brand Solutions

Posted on April 17, 2023 by Augmenting Advertising

In the midst of all the uncertainty brands and their partners are bracing for in the digital ad ecosystem, one sure thing is that navigating the space will only become more complex.

Tags: AI Tech

Our Metaverse Marketing Future: Cautious Enthusiasm Mixed with a Dose of Skepticism

Posted on April 14, 2023 by Augmenting Advertising

Skepticism as to the usefulness of the metaverse to consumers and marketers is not only warranted, it’s essential.

Tags: Tech

Better for All? The IAB’s Latest Video Ad Guidance Falls Short on Great Expectations

Posted on April 13, 2023 by Augmenting Advertising

The real value of a video ad should be measured in how attuned it is to audience interests and preferences.

Tags: Streaming

Every Age, Everywhere, All at Once: Embracing 50-plus Tastemakers

Posted on April 13, 2023 by Augmenting Advertising

There are clear signs that the entertainment industry is finally embracing and representing the 50-plus demographic.

Tags: Culture