Augmenting Advertising – Page 12 – Augmenting Advertising

Crawl, Walk, Run: How Open Web Publishers Can Stay in the Ad Revenue Race

Posted on April 22, 2025 by Augmenting Advertising

The growth potential of open web publishers will lie in the amount of work they can put in. It’s going to take adaptability, proactive engagement in data strategies, and a willingness to evolve.

Tags: Tech

March Madness Brings Lessons for Live Sports Advertising and Logo Sponsorship: Nike, AT&T and Gatorade Win the Tournament

Posted on April 22, 2025 by Augmenting Advertising

Brands help their cause by combining a memorable ad with frequent logo exposure during the game, connecting the emotive feel of an ad with rational logo recall as well.

Tags: Streaming

The Other Side of AI in Marketing: Key Concerns Every Business Should Understand

Posted on April 18, 2025June 12, 2025 by Augmenting Advertising

From privacy and data ethics to job disruption and creative dilution, AI in marketing is not without its complications. Here’s a closer look at the challenges marketers, businesses, and society at large must grapple with as this technology evolves.

Tags:

How Privacy by Design Builds Consumer Trust in Digital Products

Posted on April 18, 2025 by Augmenting Advertising

Brands that integrate privacy by design today will future-proof their products and create stronger, more trusting relationships with the consumers they serve.

Tags: Retail

Cold Outreach Decline—why Traditional B2B Tactics Are Failing and How Education-Led Marketing Works Instead

Posted on April 17, 2025 by Augmenting Advertising

Education-led marketing is a smarter way to connect with buyers, build lasting relationships, and drive real results. Ultimately, brands that make this shift don’t have to fight for attention. They stand out because buyers seek them out.

Tags: Marketing

Five Years Since COVID Became a Household Name, and Long After It Left the Headlines, Innovators Are Still Coping With Its After Effects

Posted on April 17, 2025 by Augmenting Advertising

How should innovators think differently in this fluid world?

Tags: Culture

Brave Brands Thrive: How to Master Social-First Marketing

Posted on April 17, 2025 by Augmenting Advertising

As content creation abilities and consumer expectations continue to evolve, it’s becoming ever more essential for brands to be bolder and embrace a new approach.

Tags: Marketing

How Your Brand Can Earn a Top Spot in AI-Driven Search Experiences

Posted on April 16, 2025 by Augmenting Advertising

In an era where algorithms anticipate our next move, waiting around for customers to ‘discover’ your brand is an invitation to be overlooked.

Tags: AI

Sustainability, Whose Responsibility Is It Anyway?

Posted on April 16, 2025 by Augmenting Advertising

Without the right information, education and level of engagement, sustainability will always just be a buzzword that’s thrown around as a supposed point of difference for brands.

Tags: Marketing

The Great Data Reset: Why Retail Media Will Force Advertisers to Rethink Privacy, Not Fight It

Posted on April 16, 2025 by Augmenting Advertising

The great data reset is here. The only question is: Will advertisers fight it, or will they rethink their approach and establish privacy as the foundation for sustainable growth?

Tags: Retail