Augmenting Advertising – Page 121 – Augmenting Advertising

Effective planning early on in the creative process will help marketers take full advantage of the channel’s opportunities to come to life in the real world with all the engaging capabilities of digital.

Tags: Media & Stories

Is It Time for Marketers to Take a Fresh Look at SPO?

Posted on April 4, 2023 by Augmenting Advertising

SPO solutions are becoming an increasingly vital tool for brands looking to reach audiences in a more efficient and thoughtful way.

Tags: Data

The Real Cost of Fake Reviews in App Stores

Posted on April 3, 2023 by Augmenting Advertising

Both Google and Apple will only be able to satisfy their obligations to their customers by adopting a zero-tolerance stance on fake reviews.

Tags: Tech

Empower Parents in the Creative Industries to More Confidently Return and Remain in Work

Posted on April 3, 2023 by Augmenting Advertising

Until recently we’ve lived in a society where women were supposed to just stay home and raise kids. But this isn’t the case anymore.

Tags: Culture

Your Store Is There, But Why Should Consumers Care?

Posted on April 3, 2023 by Augmenting Advertising

What should other retailers focus on in order to avoid following Bed Bath & Beyond and the others on their downhill trajectory?

Tags: Marketing

Is it Time to Rethink Your TV Advertising Strategy?

Posted on April 2, 2023 by Augmenting Advertising

This data-based approach allows you to incorporate fast-growing new channels into your marketing mix without sacrificing long-term profit.

Tags: Streaming