Creativity Before Clicks: How to Ditch Performance-Marketing Obsessions and Get Back to Brand Building Posted on March 23, 2023 by Augmenting Advertising Times change, but the hallmarks of great advertising don’t, now matter how blindsided marketers become with performance marketing results. Read more Tags: Marketing
Want to Be the Cleverest Person in the Room? Here’s How to Be the Dumbest Posted on March 23, 2023 by Augmenting Advertising I have found these tried and tested processes to be invaluable for finding simplicity and clarity amid complexity. Read more Tags: Culture
The Really Big Picture of Identity: What Marketers Need When the Dust Settles Posted on March 22, 2023 by Augmenting Advertising The winners from yesterday may not be winners tomorrow; success may depend on their ability to look at opportunities with fresh eyes. Read more Tags: Data
Why We Need to Help AI Help Us Posted on March 22, 2023 by Augmenting Advertising We shouldn’t be dismissive of where AI will go. Time savings, manual labor – it’s great that AI will help us with these things. Read more Tags: AITech
Dealing With a Recession Posted on March 21, 2023 by Augmenting Advertising As we move into 2023, the uncertainty and speed of change for businesses that started in 2022 shows no sign of letting up. Read more Tags: Culture
What’s in a Name: Five Questions to Ask Before You Approve Your Next Brand Name Posted on March 20, 2023 by Augmenting Advertising Your brand name: nothing will be used more often or for longer. It’s the cornerstone of your relationship with customers. Read more Tags: Marketing
What Do Brands Need to Know About Millennial Parents? Posted on March 20, 2023 by Augmenting Advertising Q&A with Helenor Gilmour, Director of Insight & Strategy at Beano Studios Read more Tags: Culture
How to Protect Mobile Advertising Budgets with High-Quality Location Data Posted on March 17, 2023 by Augmenting Advertising Markters doing due diligence upfront is essential to preventing wasted spend and having headaches down the road. Read more Tags: Data
Are You Brave Enough to Criticize Your Clients? Posted on March 17, 2023 by Augmenting Advertising B2B marketing has the potential to be electrifying, and should no longer be paralyzed by a culture of conservatism. Read more Tags: Marketing
Tech Layoffs Prompt CMOs to Seek New Agency Partners Posted on March 16, 2023 by Augmenting Advertising According to data from Winmo, 31% of tech brands that reported layoffs in Q4 2022 and/or Q1 2023 have hired new CMOs and/or agency partners in Q1 2023. Read more Tags: Marketing