Augmenting Advertising – Page 124 – Augmenting Advertising

Positioning A Tech-First Brand To Be Successful At A Brand Level

Posted on March 16, 2023 by Augmenting Advertising

The word “creative” needs to be redefined to reflect an expression of novel ideas which are designed to solving business problems.

Tags: Marketing

Consumers, Not Brands, Are Changing the Internet

Posted on March 16, 2023 by Augmenting Advertising

Brands must understand and adapt to shifting consumer behaviour, and be ready to reshape and reset in short order.

Tags: Marketing

16 of the Best Brand Collaborations of All Time

Posted on March 15, 2023 by Augmenting Advertising

16 of the best brand collaborations based on brand recognition, originality, press exposure and overall product.

Tags:

Why Brands Should Consider Community Over Big Social to Reach Gen Z

Posted on March 15, 2023 by Augmenting Advertising

To get through to Gen Zers, brands need to pay much closer attention to where they are placing their content.

Tags: Culture

AI, Algorithms, Bias, and Unexpected Inequity: Thinking Ahead Before It’s Too Late

Posted on March 15, 2023 by Augmenting Advertising

Marketers need to take steps today to ensure that the solutions they are offering are high-quality and not reinforcing bias or inequity.

Tags: AI Tech

Why Brand Fans Could Be Your Best Influencers

Posted on March 14, 2023 by Augmenting Advertising

For the first time, quality content is prioritised over subscriber count. Virality is no longer for the titans.

Tags: Media & Stories

Pitch or Ditch? How to Choose the Right Opportunities for Your Business in 2023

Posted on March 13, 2023 by Augmenting Advertising

Relationship rigor is taking the qualities that make your strongest relationships and using them to win new ones.

Tags: Media & Stories

International Women’s Day: Why a Gender-Responsive Approach to Brand Strategy and Creativity Is Needed to Drive Real Change – Part 2

Posted on March 10, 2023 by Augmenting Advertising

2023’s International Women’s Day theme – DigitALL: Innovation and technology for gender equality explores the impact of the digital gender gap

Tags: Culture

How Do We Measure the Value of Brand Activity?

Posted on March 9, 2023 by Augmenting Advertising

We all know measuring brand activity and aligning it with business objectives is critical to effective marketing.

Tags: Marketing

Creative Case-Study: You Vs You

Posted on March 9, 2023 by Augmenting Advertising

In Bulk’s newest campaign, You vs You, the creative team wanted to spread the message that nobody is perfect.

Tags: Media & Stories