Augmenting Advertising

2023’s International Women’s Day theme – DigitALL: Innovation and technology for gender equality explores the impact of the digital gender gap

Gender inequality in the tech sector is evident, an issue that requires more investment, more support, and more action.

Why does the UK Government choose to support UK advertising businesses at global events from Advertising Week to SXSW to Cannes Lions or Shanghai International Advertising Festival?

Now is the time to rethink audience targeting, ditch the green tax, embrace new cultures and lean into humour.