Advanced TV: What Does This Hand of Cards Bring to the Table? Posted on March 3, 2023 by Augmenting Advertising Advertisers and agencies’ rising confidence in Advanced TV channels is grounded in their ability to deliver against marketing priorities. Read more Tags: MarketingTech
Third-Party Cookies Will Die. Then What? Posted on March 3, 2023 by Augmenting Advertising Get comfortable with “walled garden world” scenarios and prioritize investments in media, technology and data capabilities accordingly. Read more Tags: Data
Maximizing Creativity, With the Power of Data and Purpose Posted on March 2, 2023 by Augmenting Advertising Maximizing creativity, with the power of data and purpose, is where brands can differentiate themselves from their competitors Read more Tags: Data
Local Matters: Why Local TV News Is Always an Essential Media Buy Posted on March 2, 2023 by Augmenting Advertising Local news matters, and local TV is still the leading way (even when the path darkens) to reach a local audience. Read more Tags: Culture
Claritas: The 2022 US Hispanic Market Report Posted on March 2, 2023 by Augmenting Advertising In this report, we provide unique data, analytics and actionable industry insights that will help you effectively engage the fast-growing Hispanic population. Read more Tags: Culture
How App Marketers Can Keep the Economic Engine Running Through the Recession Posted on March 1, 2023 by Augmenting Advertising App marketers should be smarter with spending and reinforce the foundations of their strategies with an understanding of their user personas. Read more Tags: Data
The AI Arms Race: How Tech Can Generate and Detect Fakes in the Age of Misinformation Posted on March 1, 2023 by Augmenting Advertising While machine learning capabilities have evolved to detect misinformation, some AI systems have also emerged to create and proliferate it. Read more Tags: AICulture
Are You Really Measuring Brand Experiences? We Are. Posted on February 28, 2023 by Augmenting Advertising Measuring the effectiveness of brand experiences is what clients have been asking agencies forever. GMR has the answers. Read more Tags: Marketing
The Gold Dust of Brand Experience Posted on February 28, 2023 by Augmenting Advertising If there’s little relevance to context and people are left confused, your brand may still be remembered, just not for the right reasons. Read more Tags: Marketing
Brand Ambassadors—The Clue is in the Name Posted on February 28, 2023 by Augmenting Advertising Brand ambassadors aren’t simply extensions of your brand – they ARE your brand and should be as well trained as a full-time team member. Read more Tags: Marketing