Augmenting Advertising – Page 127 – Augmenting Advertising

If we think of our memories as a string of lights, sensory immersion, intensity of engagement, and contextual relevance determine which bulbs burn brightest.

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To Use Your Marketing Data Efficiently, Make Sure It’s Accurate

Posted on February 27, 2023 by Augmenting Advertising

How clean is your data? It’s an important question, but one that doesn’t often get addressed — at least not at the frequency necessary.

Tags: Data

AI’s Impact on the Future of Marketing Content: What Will Super Bowl 2024 Look Like?

Posted on February 27, 2023 by Augmenting Advertising

Here are three innovations that could reshape next year’s Super Bowl ads

Tags: AI Tech

Brand Activations Turned Life-long Memories

Posted on February 26, 2023 by Augmenting Advertising

To appease the mind of the CFO and the brand marketer looking at their marketing investments, our research only solidifies our choices.

Tags: Marketing

Against All Odds: A Life Intertwined with War

Posted on February 24, 2023 by Augmenting Advertising

Until 24 February 2022, we were just a strategic communications agency. After that day, we became a real family with a unique history.

Tags: Culture

The Key to Brands Finding the Right Social Purpose

Posted on February 24, 2023 by Augmenting Advertising

Culturally there is a lot of division right now, and not everyone is going to agree on anything – especially cultural issues.

Tags: Culture

How Identity Resolution Can Transform Marketing

Posted on February 23, 2023 by Augmenting Advertising

Most brands aren’t of this other part of identity resolution, which relies on matching logic and an identity graph to connect data.

Tags: Data