Augmenting Advertising – Page 128 – Augmenting Advertising

Does Your Agency Partner Have the Right Stuff in Analytics?

Posted on February 23, 2023 by Augmenting Advertising

All these considerations—capability, technology, and culture, really need to be assessed by marketers before any partnership proceeds.

Tags: Data

Brands Have Lost Trust in Their Agencies — Here’s How We Restore It

Posted on February 22, 2023 by Augmenting Advertising

As agency professionals, we need to rebalance our relationships with brands and the current economic climate is the perfect catalyst.

Tags: Marketing

Agency of the Future: Orchestrators or Specialists?

Posted on February 22, 2023 by Augmenting Advertising

Clients are no longer just looking for outcomes, they are looking for experts — and that expert can be you.

Tags: Marketing

Why CTV Will Thrive in 2023 While Other Ad Markets Decline

Posted on February 21, 2023 by Augmenting Advertising

In more ways than one, the industry is reeling, yes CTV is to 2023 what mobile was to 2008 because entertainment is recession resistant.

Tags: Streaming Tech

The Age Old Question: Is Marketing Local by Nature?

Posted on February 21, 2023 by Augmenting Advertising

The debate pitching global against local teams is unlikely to go unresolved, but ultimately it misses the point.

Tags: Media & Stories

From Spend to Staffing: A Holistic Look at Connected TV Advertising

Posted on February 20, 2023 by Augmenting Advertising

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Tags: Streaming

Added to Your Marketing Mix Cart: Retail Media

Posted on February 20, 2023 by Augmenting Advertising

Online retail, with its vast first-party data, provides an ideal environment for brands looking to target customers in a relevant context.

Tags: Data

Four Fundamental Shifts in Advertising and Media

Posted on February 19, 2023 by Augmenting Advertising

Tags: Media & Stories

How to Turn the Employee Productivity Debate From a Tug-of-War Into a Win-Win

Posted on February 17, 2023 by Augmenting Advertising

Instead of clinging to overly rigid standards, today’s leaders should be digging in on the places where their organization falls short.

Tags: Culture

AWS’ Clean Rooms Announcement Will Force Large Cloud Providers to Acquire their Way to Competition

Posted on February 16, 2023 by Augmenting Advertising

AWS is in a prime position to dominate the clean rooms market through sheer force of their existing cloud services market share.

Tags: Data