Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.
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Augmenting Advertising
Advertisers and Marketers Must Stay up to Date When It Comes to App Usage and Engagement
The Ad World Is Changing Dramatically, and We All Need to Change with It
By Justin Hayashi, CEO of New Engen Any way you look at it, 2022 was one for the record books when it comes to the advertising ecosystem. For the first time since 2014, Google and Facebook no longer command more than 50% of all digital advertising. All the while Amazon has grown its ad business…
Tags: Marketing
Attention Beauty and Personal Care Marketers: Are You Ignoring a Multimillion-Dollar Market?
Women 50+ account for roughly half of cosmetics, skin care, hair care, and personal care product usage.
Tags: Media & Stories
Meeting at the Middle Between AI and Creativity
Don’t Just Survive, Thrive: Your Agency’s Recession-Proof Playbook
How Advertisers Leverage the Big Game to Connect with Consumers
Carbon Cutdown: How Advertisers can Reduce their Carbon Footprint Now
Generating Emotional Loyalty With Better Data Connectivity and Experience Offerings
It’s essential that the brand voice and guidelines include all stakeholders in the organization who have customer-facing responsibilities.
Tags: Media & Stories