Augmenting Advertising – Page 13 – Augmenting Advertising

Practical AI Applications in Marketing for SMBs: Smart Strategies, Real Results

Posted on April 15, 2025June 12, 2025 by Augmenting Advertising

The future of marketing is here—and it’s accessible, practical, and built for businesses like yours.

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Why Small and Medium-Sized Businesses Should Be Using Retail Media Networks

Posted on April 15, 2025June 12, 2025 by Augmenting Advertising

For small and medium-sized businesses ready to grow smarter, retail media isn’t just an option—it’s an opportunity.

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What Killed the Open Internet?

Posted on April 15, 2025 by Augmenting Advertising

Is your video ad partner providing comprehensive campaign logs? Trade Desk and Google don’t do this, which amazes me. Why don’t buyers demand full transparency in real-time?

Tags: Marketing

Why FAST Deserves a Spot in Your Streaming Strategy

Posted on April 15, 2025 by Augmenting Advertising

In an increasingly crowded streaming landscape, FAST offers advertisers a rare combination of scale, affordability, and precision.

Tags: Streaming

How Brands Can Prevail in the Search for Omnichannel Success

Posted on April 15, 2025 by Augmenting Advertising

Search offers a far less tactical, far more meaningful way to connect with consumers than it once did when the world seemed simple and Google’s algorithm was the main factor to navigate.

Tags: Data

ReachTV Taps Nielsen for Ad Measurement Of Live Sports + Original Content in Airports

Posted on April 14, 2025 by Augmenting Advertising

For the first time, advertisers and agencies can directly compare campaign performance on ReachTV to other publishers across screens, via Nielsen ONE Ads.

Tags: Streaming

Case Study: Kroger Precision Marketing – Proving the Power of Retail Media at Scale

Posted on April 14, 2025June 12, 2025 by Augmenting Advertising

This case study explores how KPM has redefined media effectiveness for CPG advertisers and why it continues to be one of the most influential players in the retail media landscape.

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The New Math of Content: Why Stories Are the Smartest Spend in Marketing Today

Posted on April 14, 2025 by Augmenting Advertising

Content isn’t a soft asset anymore. It’s the most capital-efficient way to build relationships, drive acquisition, and reduce long-term marketing costs—if it’s built the right way.

Tags: Media & Stories

The Era of Curation: Key Insights for LATAM Marketers in 2025

Posted on April 14, 2025 by Augmenting Advertising

As the industry continues to navigate challenges like privacy regulations, identity shifts, and brand safety concerns, curation offers a path to greater ROI. Done right, it transforms ad buying from a fragmented process into a seamless, results-oriented strategy, ensuring that every dollar spent delivers maximum impact.

Tags: Data

Empowering Indigenous Communities Through Culturally Responsive Branding

Posted on April 14, 2025 by Augmenting Advertising

Branding has the power to bring communities together, fostering a shared vision for the future. For this to be meaningful in Indigenous communities, designers must lead with empathy, cultural humility, and a commitment to listening to the voices of Tribal Nations.

Tags: Culture