Combining agility with strategic vision, placing an equal emphasis on long-term vision and short-term adaptability, and integrating the best external talent available – these are the keys to success for founder-led businesses.
Augmenting Advertising
Brands, Take A Stand
How AI Transformed Advertising and What to Expect in 2025
Ultimately, AI has brought about a revolution in how advertising is created and delivered. It is both enabling faster ideation and creation, inspiring new directions, and even making it possible for advertisers to leverage new channels that reach audiences who had previously become unreachable.
Proactive Media Buying Is the Only Way to Achieve Brand Safety
A Story is Worth a Thousand Words
Through humor, insight, and personal anecdotes, Whittaker offered a masterclass in how storytelling can cut through complexity, connect with people, and prepare brands for a future shaped by machines and data.
Hotels.com Introduces World’s First-Ever Spokesbell, Bellboy
Hotels.com recently teased that something big was coming via TikTok this April — and that something, as it turns out, is a brand-new mascot named Bellboy.