Augmenting Advertising

Brands from virtually every segment have been hard hit by the economic downturn, which has led to layoffs, hiring freezes and budget cuts.

Pointing to surprisingly fair weather, the IPA Bellwether report has revealed better-than-expected results for Q4 and potential cause for temporary celebration, despite ongoing economic uncertainty.

Digital experiences cannot be replicated in print, and vice versa. Neither cancels out the other and both have a valid place in marketing.

Downturns are painful on many levels, but in some ways, they provide opportunities. There’s less competition in advertising as marketers hold back, which makes it easier for brands willing to market to stand out.