PLANTERS is on the hunt for three Peanutters to chauffeur the iconic Mr. Peanut. And the Oscar Mayer Wienermobile is seeking 12 applicants to join the 36th Hotdogger class.
Tags:
Augmenting Advertising
How to Represent: The Act of Creative Representation
7 Ways to Keep a High Profile, Even During Tough Times
Content Marketing vs. PR: Why You’ve Been Thinking About It All Wrong
By Alyssa Patzius, COO of Influence & Co., When it comes to PR and content marketing, there’s often a disconnect. People associate PR with promotion, a kind of display to sway public perception. The view of content marketing is very different: It’s all about leading a buyer with education rather than selling to them directly….
Tags: Media & Stories
The Challenges of Measuring Business Outcomes Across Platforms
In today’s fragmented media landscape, accurately measuring business outcomes across platforms remains a top challenge for marketers. As audiences shift between linear TV, digital platforms, and streaming services, the traditional metrics used to gauge effectiveness have evolved, necessitating new approaches to quantifying success. This panel will explore the historical differences between linear and digital measurement,…
Tags: Streaming
5 Key Trends You Need to Know About the State of CTV Viewers
One thing that is for certain, CTV viewers’ adoption of CTV and its capabilities are constantly evolving. From acceptance of ads created by AI, to the shift to shoppable ads and embracing ad-supported models join LG Ad Solutions for 5 trends all advertisers should know about CTV viewers going into the rest of the year.
Tags: Streaming
Let’s Not Be Distracted by Instream vs Outstream: UX Eclipses Them Both
With a relentless focus on great user experience – taking in the many nuances that this entails – a more discerning form of standardization lies in reach.
Tags: Media & Stories
Pick One: Are We Branding or Selling Today?
From Spend to Staffing: A Holistic Look at Connected TV Advertising
Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.
Tags: