Augmenting Advertising – Page 134 – Augmenting Advertising

Freedom and Trust: The Secret Happiness Formula Behind a Community-Led Workplace

Posted on January 12, 2023 by Augmenting Advertising

A focus on autonomy and collective ownership allows employees to belong to and own their role far more intrinsically than they could in an over-engineered hierarchy.

Tags: Culture

Could a Brand Mascot Persuade You To Eat More Vegetables?

Posted on January 11, 2023 by Augmenting Advertising

Would you start to love vegetables if Veggieman asked you to?

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3 Ways CMOs Can Stay Ahead of Publisher Chaos Coming in 2023

Posted on January 11, 2023 by Augmenting Advertising

These 3 recommendations can help marketers, their teams and agency partners navigate what stands to be significant 2023 publisher changes while taking control of ROI.

Tags: Marketing

What Media Companies Need To Know About Employee Engagement During A Time of Crisis and Redundancies

Posted on January 10, 2023 by Augmenting Advertising

Empathetic and in-depth support should be a given from employers, especially against the backdrop of the pandemic and current cost-of-living crisis.

Tags: Culture

Forensic SEO: What to Do Now With Your Search Marketing Strategy

Posted on January 9, 2023 by Augmenting Advertising

The more ticks that telling content received, the greater chance a brand has of first-page coverage.

Tags: SMB

How Interactive Audio Ads Can Help Brands Reach and Inspire Audiences

Posted on January 6, 2023 by Augmenting Advertising

Whether you’re new to advertising or have experience creating audio ads, one way to create a memorable experience for consumers is to add an interactive element to your audio ads.

Tags: Tech

How to Build Immersive Experiences With Interactive Video Marketing

Posted on January 6, 2023 by Augmenting Advertising

Explore more ways Amazon Ads can help you reach and engage your audiences in the places they love to be.

Tags: Tech

Performance Will Encroach on Brand Spend – Where CMOs Least Expect It

Posted on January 6, 2023 by Augmenting Advertising

As budgets tighten, and as consumer privacy continues to drive decision-making, we should expect to see more marketing budgets adopt a hybrid strategy that incorporates performance.

Tags: Marketing

Focus on Post-Purchase CX to Grow Revenue and Boost Engagement

Posted on January 5, 2023 by Augmenting Advertising

By Sharat Potharaju, Co-founder and CEO, Beaconstac Total marketing budgets amount to between between 6% to 14% of a company’s total revenue and marketing teams spend a large portion of their budget on new customer acquisition. Yet, marketers can maximize their budgets by refocusing their efforts on generating customer relationships that endure beyond the first…

Tags: Tech

High Impact TV: How to Optimize Your Creative & Media in An Evolving Landscape

Posted on January 4, 2023 by Augmenting Advertising

Marketing will be about creating an end-to-end 360 ecosystem that includes truly shoppable ads, multiple channels and measuring each part of the purchase cycle so we can know exactly what drives sales conversions.

Tags: Marketing