Augmenting Advertising – Page 135 – Augmenting Advertising

3 Reasons Search Data Should Be Your Top Priority in 2023

Posted on January 4, 2023 by Augmenting Advertising

With the clear value search data can demonstrate, brands that place it front and centre will gain a clear view not only of a moment in time, but also – crucially – of predicted consumer behaviour in 2023 and beyond.

Tags: Data

Ad Tech Execs on the Trends That Will Drive 2023

Posted on January 3, 2023 by Augmenting Advertising

As we focus on 2023, we asked the Audigent executive team to predict the big trends and major events that will shape digital media and advertising over the next 12 months.

Tags: Marketing

Podcasts Are a Pick ‘N’ Mix for Audio Consumers

Posted on January 3, 2023 by Augmenting Advertising

For advertisers already tapping into commercial radio or streaming audio, it makes perfect sense to add podcasts to the mix to strike that deeper connection with a message that is proven to be more memorable.

Tags: Marketing

Representation Matters: The Power of Inclusion in Advertising

Posted on January 1, 2023 by Augmenting Advertising

Getty Images collaborated with Citi to develop global Diversity, Equity & Inclusion Imagery Toolkits, setting a standard for authentic representation, celebrating identity, and improving our understanding of different cultures, including cultural nuances in Mexico.

Tags: Culture

Three Ways Subscriptions Deliver, Just in Time for Peak Holiday Gifting

Posted on January 1, 2023 by Augmenting Advertising

The opportunity to grow a gift subscriber into a long-term customer is exactly the source of growth most retailers are seeking—the legendary conversion!

Tags: Culture

Reinventing the Ad Experience: From Content to Cart

Posted on December 31, 2022 by Augmenting Advertising

With industry changes unfolding that will impact how advertisers reach consumers, the strategic use of content can help brands continue to deliver ad experiences customers actively want to engage with.

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3 Predictions for 2023 MarTech/AdTech Trends

Posted on December 30, 2022 by Augmenting Advertising

Here are three other trends anticipated for next year.

Tags: Tech

Going Premium: Understanding What Gen Z and Millennials Value

Posted on December 29, 2022 by Augmenting Advertising

According to Kelly Revestijn, Senior VP, Strategic Planning at Advantage Unified Commerce, the pandemic “created lost time for GenZ and Millennial consumers.

Tags: Culture

The M&M’S Spokescandies Head To Super Bowl LVII For a “Legendary” Return

Posted on December 28, 2022 by Augmenting Advertising

It’s not even 2023 and we already have a confirmed brand mascot for Super Bowl LVII! Make that several mascots — specifically spokescandies.

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The Behaviours That Defined 2022

Posted on December 28, 2022 by Augmenting Advertising

Brands can look to help people justify their instincts for self-preservation through emotional spending, and positioning themselves and their products as a way to fuel that self-gratification many will be craving throughout 2023 and beyond.

Tags: Marketing