Augmenting Advertising – Page 138 – Augmenting Advertising

How Programmatic Advertising Can Make Christmas Come Early for Small-to-Medium Retailers

Posted on December 13, 2022 by Augmenting Advertising

Programmatic advertising offers small-to-medium retailers the opportunity to maximise advertising budgets, boost campaign performance, putting them on a level playing field with larger players.

Tags: Tech

AWNewYork 2022 Trends Report

Posted on December 12, 2022 by Augmenting Advertising

Download the AWNewYork 2022 Trends Report, featuring the best quotes, high-level takeaways and overall highlights from this year’s event.

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How Gen Z Is Shaping the 2022 Holiday Shopping Season

Posted on December 12, 2022 by Augmenting Advertising

From in-store shopping to gifts laced with meaning, brands will need to pay attention to this generation as it gains spending power.

Tags: Culture

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Posted on December 12, 2022 by Augmenting Advertising

“The Story of Lidl Bear” follows the overnight success of the Lidl Bear. While the bear does not express any emotions in its furry face, this does not stop it from becoming a viral sensation.

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Why the Cost-of-Living Crisis Means Brands Should Be More Grandma

Posted on December 12, 2022 by Augmenting Advertising

Only by knowing the true worth of their product can brands make sure they deliver value to consumers, while avoiding the race to the bottom, writes Mike Foster, founder & strategic creative director at Straight Forward Design.

Tags: Culture

Brand Marketers: ‘May I Have Your Attention?’

Posted on December 12, 2022 by Augmenting Advertising

A recent study, using eye-tracking technology, shows that fully on-screen ad formats outperform typical mobile outstream formats by 2.5x and mobile display formats by 5x.

Tags: Tech

Viewability Can’t Guarantee Performance, It’s Time to Move to Attention

Posted on December 9, 2022 by Augmenting Advertising

Right now, using an average makes it easier for publishers as they figure out how to incorporate attention into their product design, but eventually, we might get to a requirement for every ad placement.

Tags: Marketing

Zero to Hero: How Brands Can Seize on Consumer Calls for Personalisation

Posted on December 9, 2022 by Augmenting Advertising

Zero-party data is here, and it’s here to stay. Undoubtedly, consumer data privacy must take precedence and brands’ strategies are yet to be fully defined. But joining the “zero-party party” is now a vital part of customer engagement strategy success.

Tags: Data

Ecommerce’s Sustainability Problem Needs to Be Addressed

Posted on December 9, 2022 by Augmenting Advertising

If marketers truly want to strive towards a more sustainable future, they need to ensure they’re not only providing traffic that is high in value, but are also implementing techniques that truly optimise the user journey.

Tags: Culture

The Day Online Video Advertising Became More Expensive Than the Super Bowl

Posted on December 8, 2022 by Augmenting Advertising

Instead of obsessing over the most recent “first” to hit the market, we should start solving for the new rules of media; surrounding and embracing communities to cultivate the next generation of audiences.

Tags: Marketing