Augmenting Advertising – Page 139 – Augmenting Advertising

Artificial Immortality: Should We Be Using AI to Reimagine Life After Death?

Posted on December 7, 2022 by Augmenting Advertising

We have a long-held tradition of using photos, letters, and videos to keep the memories of deceased loved ones alive. AI tech is just the evolution of that – making these precious moments interactive and more tangible.

Tags: Tech

Double Trouble: Keeping Facebook Ad Costs Down During Frantic December

Posted on December 7, 2022 by Augmenting Advertising

With a careful strategy you can avoid own goals during the World Cup and ensure digital marketing during the holiday period is the gift that keeps on giving.

Tags: SMB

How to Become a Carbon Neutral Agency and Be Part of the Change

Posted on December 7, 2022 by Augmenting Advertising

In summary, find the people who are passionate about making a difference and give them the opportunity to have a bigger impact. Work with the right partners, such as B-Corp, THG Eco and MyCarbon.

Tags: Culture

3 Reasons Why Data Collaboration Is Vital in 2023

Posted on December 6, 2022 by Augmenting Advertising

Data collaboration, when executed in a way that preserves privacy and enhances customer experiences at scale, will transform business. I can’t wait to see what 2023 has in store.

Tags: Data

What Data Efficiencies Can Boost Retailer Results This Golden Quarter?

Posted on December 6, 2022 by Augmenting Advertising

If marketing purse strings are being tightened in tandem with consumer spend, better data activation could be the path to success for retailers to achieve true marketing effectiveness this festive season.

Tags: Retail

The Full-Funnel Opportunity in Partner and Affiliate Marketing

Posted on December 6, 2022 by Augmenting Advertising

Establishing and working up and down the funnel, aspect by aspect, by definition matures your operation.

Tags: Marketing

Adjusting Digital Strategy for a Recession

Posted on December 5, 2022 by Augmenting Advertising

Focusing on the most profitable and effective sales drivers is what is important.

Tags: SMB

How Person-Based Advertising Increased One Door’s Marketing Pipeline by 70%

Posted on December 5, 2022 by Augmenting Advertising

By Nirosha Methananda, VP of Marketing at Influ2 The conundrum of doing more with less has followed sales and marketing for decades, and economic downturns only exacerbate the need for operational efficiency. Fast forward to today: Hybrid work has redefined the sales process and record inflation has led to significant layoffs across marketing teams. Every…

Tags: Marketing