Augmenting Advertising – Page 14 – Augmenting Advertising

Marketing with AI 101: What It Is, How It’s Used, and Why It Matters

Posted on April 12, 2025June 12, 2025 by Augmenting Advertising

Artificial Intelligence is no longer the future of marketing—it’s the now. From boosting productivity and precision to enabling smarter, more human-centered experiences, AI is revolutionizing how brands operate.

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Retail Media 101: What It Is, How It Works, and Why It Matters

Posted on April 12, 2025June 12, 2025 by Augmenting Advertising

What exactly is retail media? How do these networks function? And why are brands investing so heavily in them?

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Beyond the Hype: How Webex AI is Radically Transforming Customer and Employee Experiences

Posted on April 11, 2025 by Augmenting Advertising

The future belongs to those who harness AI to work smarter, serve customers better, and drive real business transformation. We are leading this revolution, helping businesses turn AI potential into AI power, today.

Tags: AI

From Interest to Action: How Generative AI Redefines Intent Prediction in Advertising

Posted on April 11, 2025 by Augmenting Advertising

In this new era, success in digital advertising will belong to those who understand the difference between interest and intent, and leverage AI-driven insights to build more meaningful, privacy-first connections with their audience.

Tags: AI

Rethinking Incrementality: Why the Future of Marketing Measurement Can’t Depend on Going Dark

Posted on April 11, 2025 by Augmenting Advertising

We must stop treating historical measurement as the endgame. True marketing effectiveness comes from the ability to simulate future outcomes, forecast returns, and guide strategy dynamically.

Tags: Data

The Gen Z Hunt for Community and Connection

Posted on April 11, 2025 by Augmenting Advertising

From re-emerging fashion trends to analog experiences, Gen Z is on the hunt for intentional simplicity. Brands have an opportunity to show up with IRL experiences to meet their demand.

Tags: Marketing

Onwards and Upwards: Grasping the Positive Evolution of Brand Investment in Esports and Gaming

Posted on April 9, 2025 by Augmenting Advertising

Lean in and partner well to add value to this incredible landscape. Because esports marks the new evolution of marketing for gaming. One your brand needs to be part of.

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Building on Quiet Luxury

Posted on April 9, 2025 by Augmenting Advertising

Only time will tell how prevalent and enduring these architectural and experiential shifts may be, but for now ‘quiet luxury’ — at least in some parts of the premium category — seems to be making quite the statement.

Tags: Marketing