Augmenting Advertising – Page 142 – Augmenting Advertising

How Brands Can Lean on Programmatic Advertising to Provide Certainty in Uncertain Times

Posted on November 22, 2022 by Augmenting Advertising

In the final quarter of this challenging year, marketers can be reassured that the tools to withstand the additional pressure of delivering both efficiency and performance from media investments are readily available in programmatic media.

Tags: Data Tech

5 Steps To Creating Your Small Business Data Security Plan

Posted on November 22, 2022 by Augmenting Advertising

Meet regulatory standards, avoid costly penalties, keep your sensitive data well-protected, and know what to do if you suffer a cyberattack.

Tags: Data SMB

Recognizing the Power of Product Placement to Drive Connection Through Inclusivity

Posted on November 21, 2022 by Augmenting Advertising

There is a fine line between fostering inclusivity to align with brand ethos and being opportunistic.

Tags: Culture

How Brands Can Take Hyper-Personalization to the Next Level

Posted on November 21, 2022 by Augmenting Advertising

In today’s digital-first ecosystem, data is an abundant resource, requiring companies to isolate the data that matters most, converting information into actionable insights.

Tags: Data Marketing

Why Elon Musk’s Twitter Acquisition Could Bring Even More Advertisers To Gaming

Posted on November 18, 2022 by Augmenting Advertising

The future is uncertain for Twitter and many other social media platforms. However, as the internet continues to evolve new and exciting ways to communicate will emerge.

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Top 5 Challenges for the LATAM Adtech Universe… and How to Solve for Them

Posted on November 17, 2022 by Augmenting Advertising

LiveRamp just completed a survey on cookies preparedness in LATAM in partnership with ComScore. An initial look at the results show that in the region, there is some confusion as to whether online marketers and publishers in the digital marketing space are in fact, using cookies.

Tags: Tech

ReachTV Announces Two Promotions to Executive Ranks

Posted on November 17, 2022 by Augmenting Advertising

New roles will support the rapid growth of the streaming television network’s distribution and new advertising offerings

Tags: Tech

Social Media Success – Leveraging It the BeReal Way

Posted on November 17, 2022 by Augmenting Advertising

The best plan for brands intending to leverage BeReal during Golden Quarter and beyond is to stay abreast of the updates so they can fully understand how they may impact their strategy surrounding the app.

Tags: Marketing

Channel Marketers: Here’s How to Maintain Data Integrity + Focus on Accuracy

Posted on November 17, 2022 by Augmenting Advertising

With privacy-first data practices becoming standard in the industry, marketers are looking for other resources when it comes to gathering potent insights.

Tags: Data