With signs suggesting that the economy may struggle over peak, brands need to be prepared for a number of different scenarios.
Tags: Marketing
Augmenting Advertising
Four Fundamental Shifts in Advertising and Media
In the wake of the pandemic, brands must navigate complex and sensitive issues, from intensifying political polarization to calls for social justice and a looming economic recession. Meanwhile, whether it’s the deprecation of the cookie or the launch of new platforms, technological change is accelerating.
Tags: Data
The Paris 2024 Olympic and Paralympic Mascots Are Phrygian Caps
We may be more than 600 days out until the Paris 2024 Summer Olympics, but the games’ “Les Mascottes” have just been unveiled to the public.
Tags:
Meet La’eeb, The FIFA World Cup Qatar 2022’s Official Mascot!
The FIFA World Cup officially kicks off in Qatar on November 20 and La’eeb is ready to play! Wait, who’s La’eeb? He’s the official mascot of the FIFA World Cup Qatar 2022!
Tags:
Why Sophisticated AI Is the Natural Next Step in the Evolution of the Marketing Toolkit
4 Marketing Strategies to Stay Ahead of the Recession
Is Creative … Dead?
Content Velocity: Fueling Exceptional Experiences Goes Far Beyond Scaled Production
So, let’s stop where I started. Customers are hungry – starving in fact – for new kinds of experiences from the brands that they interact with, but instead of hearing “I want my MTV”, we should all hear “I want relevant content now, ASAP, immediately, please”.
Tags: Media & Stories
Why Marketing’s Love Affair with Specialists Must End
From BOGO to Best-in-Class: How CMO Doug Zarkin Transformed the Pearle Vision Brand by Thinking Human
While category competitors continue to rely on promotions and D2C brands grapple with quality of care, Doug and his team are laser focused on continuing to elevate Pearle Vision to a completely different level – as a brand focused on care and connection…a trusted member of the community.
Tags: Marketing