Augmenting Advertising – Page 144 – Augmenting Advertising

Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas Advert

Posted on November 10, 2022 by Augmenting Advertising

We never quite know what kind of jam Aldi UK’s Kevin the Carrot will end up in during the holidays. What we do know is Kevin has a fondness for global pop culture lexicon.

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Inflation Sure Sucks. But What Does That Mean for Marketers?

Posted on November 10, 2022 by Augmenting Advertising

By remaining vigilant and demonstrating that brands understand their customers’ concerns, companies stand to build meaningful, loyal relationships.

Tags: Culture

How Programmatic DOOH and Google Topics Will Power the Next Phase of Advertising

Posted on November 10, 2022 by Augmenting Advertising

Contextual targeting is the core of the future of advertising. Both Google Topics and programmatic DOOH can bring this next phase into reality, and will allow advertisers to step confidently into this brave new world.

Tags: Tech

The Power of Personalization without Prying

Posted on November 9, 2022 by Augmenting Advertising

Using a few simple generic attributes like time, location, and genre, it’s possible to deliver dynamic and personalized content that aligns with a listener’s interests and immediate circumstances.

Tags: Data

How to Make the Most of Your Marketing Budget During a Downturn

Posted on November 9, 2022 by Augmenting Advertising

Although cutting the marketing budget during a recession or near-recession might make sense from an administrative standpoint, it’s a detrimental move for the overall success of a business.

Tags: SMB

Using a Brand to Combat a National Crisis and Care Deficit

Posted on November 8, 2022 by Augmenting Advertising

How does a little known brand navigating one of the greatest crises in American history emerge as a key player? It takes care.

Tags: Marketing

The Rise of the Surfaces Economy: What It Means for Consumers and Marketers

Posted on November 8, 2022 by Augmenting Advertising

How ‘Screen Zero’ is Driving the Future of How We Consume Content By Abhay Singhal, Co-Founder of InMobi Group, CEO of InMobi Advertising Platform The preeminent market maker, Apple, once again used its phone-in-hand dominance to chart a clear course toward a more efficient and ubiquitous mobile era with the release of iOS 16 – and…

Tags: Tech

Build Value While Honoring Values. Rethinking Data Strategy in the Age of Data Privacy & Protection

Posted on November 7, 2022 by Augmenting Advertising

It’s easy to see how brands that embrace the new rules of the road will position themselves for success.

Tags: Data

The Shift to Streaming Is Now a Lock – And That Means CTV Ads Are About to Get Much, Much Better

Posted on November 7, 2022 by Augmenting Advertising

The rise of multi-screen content has forever changed the future of television—and now the experience gap between linear TV and streaming is closing too. And for intrepid brands ready to capitalize on it, the golden age of CTV advertising is finally here.

Tags: Marketing Streaming

To Resonate with Wellness Audiences, Here’s Why Listening Comes First

Posted on November 4, 2022 by Augmenting Advertising

By deeply understanding our audiences first, we can meet users with the right message at the right time, empowering both us and our advertising partners to make a difference in their health and wellness journeys.

Tags: Culture