Augmenting Advertising – Page 145 – Augmenting Advertising

How to Capture Holiday E-Commerce Growth Despite Economic Uncertainty

Posted on November 4, 2022 by Augmenting Advertising

While the economy and consumer confidence continue to fluctuate, retailers can still win this upcoming holiday season.

Tags: Culture

6 Ways to Interrogate Your Ideas to Become More Socially Aware

Posted on November 4, 2022 by Augmenting Advertising

Dealing with bias requires examining your assumptions and the assumptions of other professionals’ work for a brand or entity’s communication.

Tags: Culture

How to Future-Proof to Prepare for Economic Uncertainty

Posted on November 3, 2022 by Augmenting Advertising

There is no one playbook that will work every time the economy shifts, so agencies need to prioritize nimbleness and adjust quickly to change.

Tags: Marketing

Countdown to the 2022 Macy’s Thanksgiving Day Parade!

Posted on November 2, 2022 by Augmenting Advertising

We’re only a few weeks out from the 96th Macy’s Thanksgiving Day Parade and this year is full of characters!

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The Good News for Brands: New Study Reveals Inflation Is Not Crushing the Holiday Spirit and Other Consumer Shopping Trends This Season

Posted on November 2, 2022 by Augmenting Advertising

Unfortunately, 2022 is throwing retailers another curveball. Rising inflation and accompanying monetary policies have ushered in profound economic uncertainty.

Tags: Culture

Why a Creative Philosophy Can Drive Your Agency’s Work and Level of Success

Posted on November 2, 2022 by Augmenting Advertising

If you choose to go through the exercise of forming a creative philosophy, it pays to remember that the principles set must align with the agency itself.

Tags: Marketing

Who Is Today’s UK Consumer – and Why Should Brands Take Note?

Posted on November 1, 2022 by Augmenting Advertising

Recent world events have shifted people’s priorities: from where they live to how they work and what they purchase. Here’s what this means for brands.

Tags: Culture Marketing

Meet Ruby the Roo, Australia’s New Tourism Ambassador!

Posted on November 1, 2022 by Augmenting Advertising

Tourism Australia has never had an animated ambassador until now. In a new global campaign, Tourism Australia is encouraging travelers to “come and say g’day” and join their unofficial national mascot Ruby the Roo in finding adventure across Australia.

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A Brave New World

Posted on November 1, 2022 by Augmenting Advertising

So, to be a brave client doesn’t mean you have to be risky or loud as a brand, doing something silly or obtuse.

Tags: Marketing

What’s Real, What’s Next and What’s the Noise?

Posted on November 1, 2022 by Augmenting Advertising

Advertising Week 2022 kicked off Monday with gripping insight into the future of digital marketing, hosted by Drew Stein, Founder and CEO of Audigent.

Tags: Marketing