Augmenting Advertising – Page 149 – Augmenting Advertising

Where to Find Your Lost Audiences. Here’s a Clue, You’ll Find Them Out of Home

Posted on October 19, 2022 by Augmenting Advertising

By Stephanie Gutnik, Global Head of DOOH, Yahoo Does it feel like you’re watching more content than ever? You probably are. And you’re not the only one. Total media consumption among U.S. adults has increased by 20.2% over the past decade to an estimated 11+ hours in 2022.1 Sounds like an opportunity for brand growth,…

Tags: Marketing

A Day in the Life: Wanderlab at Tripadvisor

Posted on October 19, 2022 by Augmenting Advertising

Jokes aside, working at Wanderlab is a privilege. We get to produce award-winning work for clients, whilst having fun along the way.

Tags: Culture

Streaming Delivers Better TV for Brands and Streamers Alike

Posted on October 18, 2022 by Augmenting Advertising

Consumers have shifted towards TV streaming, and quality, in-demand content is following. Here’s how marketers can stand out in the streaming decade.

Tags: Streaming Tech

How Digital Advertisers Can Adapt to Privacy Changes With First-Party Data

Posted on October 18, 2022 by Augmenting Advertising

These capabilities will enable digital advertisers to continue providing a truly personalised experience for their users.

Tags: Data

Age: The Missing Part of DEI and The Most Misrepresented Segment of Advertising: 10 Things Marketers Can Do About It

Posted on October 17, 2022 by Augmenting Advertising

Marketers that connect with this demo with positive, realistic imagery have an opportunity to combat stereotypes – and gain a competitive edge.

Tags: Culture

Design Evolution: La Bussi, the Sadabell Transit Brand Mascot

Posted on October 17, 2022 by Augmenting Advertising

Let’s see how much of La Bussi’s backstory I can uncover in figuring out if La Bussi is an onion, bus map, or meant to be another character, like a clown, entirely.

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