Augmenting Advertising

For health and wellness brands and marketers today, the importance of cultural competency in reaching audiences can’t be overstated.

As one of the first generations to make the switch from an offline to an online world, the same old tactics don’t apply.

Consumers 50+ are a must-win demographic that can represent significant bottom-line value to any real estate or home products or service marketer.

Linear and traditional media have a chance to use channels such as TikTok and others to enrich a story and create interactivity by using the platform in more dynamic ways.

Adding música to your digital marketing efforts to engage multicultural consumers can deliver wonderful results during Hispanic Heritage Month and all year long.