Augmenting Advertising

Advertising which tells real, inclusive stories well will always have a solid chance of going that extra mile and winning a “diversity dividend” too.

As brands prioritize diversity and inclusion, they need to ensure intent and education converts to action.

Take these steps to start thinking and acting like a trusted leader

From prioritising privacy, value, and visibility, to the nature of the event itself, DMEXCO attendees weigh in on which trends and opportunities caught their attention. 

All to say that now’s the time for more advertisers to step up to the plate and bring female-focused stories forward.