Augmenting Advertising – Page 16 – Augmenting Advertising

Beyond the Hype: How Webex AI is Radically Transforming Customer and Employee Experiences

Posted on April 11, 2025 by Augmenting Advertising

The future belongs to those who harness AI to work smarter, serve customers better, and drive real business transformation. We are leading this revolution, helping businesses turn AI potential into AI power, today.

Tags: AI

From Interest to Action: How Generative AI Redefines Intent Prediction in Advertising

Posted on April 11, 2025 by Augmenting Advertising

In this new era, success in digital advertising will belong to those who understand the difference between interest and intent, and leverage AI-driven insights to build more meaningful, privacy-first connections with their audience.

Tags: AI

Rethinking Incrementality: Why the Future of Marketing Measurement Can’t Depend on Going Dark

Posted on April 11, 2025 by Augmenting Advertising

We must stop treating historical measurement as the endgame. True marketing effectiveness comes from the ability to simulate future outcomes, forecast returns, and guide strategy dynamically.

Tags: Data

The Gen Z Hunt for Community and Connection

Posted on April 11, 2025 by Augmenting Advertising

From re-emerging fashion trends to analog experiences, Gen Z is on the hunt for intentional simplicity. Brands have an opportunity to show up with IRL experiences to meet their demand.

Tags: Marketing

Onwards and Upwards: Grasping the Positive Evolution of Brand Investment in Esports and Gaming

Posted on April 9, 2025 by Augmenting Advertising

Lean in and partner well to add value to this incredible landscape. Because esports marks the new evolution of marketing for gaming. One your brand needs to be part of.

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Building on Quiet Luxury

Posted on April 9, 2025 by Augmenting Advertising

Only time will tell how prevalent and enduring these architectural and experiential shifts may be, but for now ‘quiet luxury’ — at least in some parts of the premium category — seems to be making quite the statement.

Tags: Marketing

StarKist Reintroduces “Sorry Charlie” Catchphrase With a Twist

Posted on April 8, 2025 by Augmenting Advertising

How familiar are you with StarKist’s iconic “Sorry Charlie” catchphrase? Or the hippest tuna mascot under the sea, Charlie the Tuna?

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Brand Innovation at the Crossroads of Culture and Technology

Posted on April 7, 2025 by Augmenting Advertising

Discover how brands are redefining innovation by blending culture and technology to drive meaningful engagement.

Tags: Retail

Spotify Advertising: Easy, Elevated, Effective

Posted on April 7, 2025 by Augmenting Advertising

Senior Reporter at The Media Leader, Jack Benjamin, led Spotify’s panel on AI and strategy. Benjamin began by asking the Head of Programmatic Supply EMEA at Google, Andreas Lux-Wellenhof, about the key trends in automation that are shaping the media landscape.

Tags: Media & Stories

The YouTube Formula – How to Crack YouTube Ads, Prove It and Scale It

Posted on April 7, 2025 by Augmenting Advertising

Ice Heggedal, marketing acquisition team lead at Usercentrics, began her presentation with the story of how she went from just being a performance marketeer, to becoming a privacy-led marketeer.

Tags: Data