Augmenting Advertising

As advertisers, it’s imperative to understand these shifts to better understand what’s coming next and to adapt our content and strategies appropriately.

Marketers need to change their way of thinking, shifting from a mindset of where is Gen Z to a mindset that reflects understanding the generation and the content they want to see.

By understanding specific opinions, organisations can better understand where change needs to take place, and determine the direction for future commitments surrounding diversity, equality and inclusion initiative and action. 

All this flexibility highlights the beauty of tapping influencers for your marketing: You’re not handcuffed by just one destination or one partner to attract a customer.

Neumann is the recipient of 12 industry-associated awards including the 2019 OnCon Icon Top 50 Marketer Award as well as the 2015 AMA Atlanta Marketer of the Year Award for Integrated Marketing Campaign, Interactive Marketing & Social Media Campaign.