Augmenting Advertising

Cookie deprecation is causing a good deal of anxiety in our ecosystem—even with the recently announced Google Chrome reprieve of its disappearing cookie until 2024. 

Brands and marketers need to look at the new privacy ecosystem not as a threat, but instead as an opportunity.

There’s little doubt that video content marketing works, which is why so many brands use it. The key is to exercise thoughtfulness and patience when it comes to evaluating each video’s success.