Augmenting Advertising

While entrepreneurship is exciting, it requires some industry research, substantive data and creativity to help you stand out from the crowd.

Whilst we are seeing a significant shift in travel, tourism and long-term moves, creating a clear and defined destination brand can hold significant power for a location.

Companies, employees, and the general public are still negotiating continuous challenges in the world of work, finances, and leisure, be it by navigating different prices, staff shortages, absences, or a change in services available.

Greater transparency comes with close collaboration with your technology provider. Part of that means using a shared language to communicate your brand suitability preferences and safety needs.

Here are some things I learned along the way for brands and businesses to consider when working with influencers.