Augmenting Advertising – Page 168 – Augmenting Advertising

The Value of Contextual Targeting – Q&A with Yieldmo’s Chris Bolte

Posted on July 25, 2022 by Augmenting Advertising

Now is the time for action. Begin testing different solutions that do not rely on identified users and develop effective strategies that can deliver performance and scale.

Tags: Data

4 Ways to Maximize the Return on Virtual Meeting Content

Posted on July 22, 2022 by Augmenting Advertising

Bringing attendees content they can’t look away from will not only give your attendance and engagement numbers a boost, but will turn up the fun in an otherwise mundane process.

Tags: Culture

Making Waves: How Coca-Cola Wows Customers Every Christmas by Leaning Into Creativity and Innovation

Posted on July 21, 2022 by Augmenting Advertising

Coca-Cola has become synonymous with the magic of Christmas and every year they find new ways to delight and engage their audiences.

Tags: Data

Making Waves: How IRI Helps Clients Make Meaningful Connections With Customers With Insights and Analytics

Posted on July 21, 2022 by Augmenting Advertising

Jennifer Pelino, EVP Global Media, IRI, sits down with Amazon Ads to share how her company is using audience and brand insights to help build meaningful connections between brands and their customers.

Tags: Data

Peak Performance: Biometric Study Spotlights “Engagement Zone” of Contextual CTV Ads

Posted on July 21, 2022 by Augmenting Advertising

ShowHeroes Group recently teamed up with market research agency COG, in a groundbreaking study that looked more closely at the behavioural impact of CTV as an emerging tech.

Tags: Marketing Streaming

Why the Open Web Is the Yin to Retail Media Networks’ Yang

Posted on July 21, 2022 by Augmenting Advertising

When advertisers securely share first-party data with the supply-side, retailers and publishers can segment their respective audiences for targeting on their sites.

Tags: Data

The Future May Be Robots, and That Might Be What News Media Needs

Posted on July 20, 2022 by Augmenting Advertising

It’s time to peer beyond the deprecation of cookies and find out what tech’s really going to look like in a few years – and what this means for the free press we know and love. Outbrain’s Masahiro (Max) Ueno, managing director JAPAC, takes a look into the crystal ball.

Tags: Tech

Why Publishers Can’t Be ‘Diversity-Washing’ – Q&A with Richard Reeves, Managing Director, AOP

Posted on July 20, 2022 by Augmenting Advertising

Richard Reeves, Managing Director, AOP discusses why it’s important to not only attract diverse talent, but also retain it, and why publishers can’t be ‘diversity-washing’.

Tags: Culture

Pick Your Audience Wisely – How Advertisers Can Help Build a More Responsible Web

Posted on July 20, 2022 by Augmenting Advertising

Advertsing strategies built from consented first-party data and without the use of sensitive third-party data will go a long way toward building a more responsible web and restoring consumer trust.

Tags: Marketing

Scaling Video Content – A Guide to Modernizing Operations to Increase ROI

Posted on July 19, 2022 by Augmenting Advertising

To help ease the pressures on content teams, download this guide and learn how to scale your video content and become prepared to navigate today’s quick shifts.

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