Augmenting Advertising – Page 17 – Augmenting Advertising

Sephora Tweens Are Teaching Us What Brands Forgot About Offline Connection

Posted on March 27, 2025 by Augmenting Advertising

Consumers crave to connect face-to-face, not just within online communities. Sephora, Lululemon, Selleb and Tecovas are standout examples of brands tapping into this human impulse.

Tags: Marketing

AI Search and the Strategy You Actually Need

Posted on March 27, 2025 by Augmenting Advertising

More than a strategy, AI search is a powerful tool that opens up new upper-funnel opportunities for brands.

Tags: AI

Reflections on 2025: The Urgent Priorities Shaping Digital Advertising

Posted on March 26, 2025 by Augmenting Advertising

The industry is at a critical juncture where privacy-first solutions, better measurement, and programmatic advancements must move from theory to widespread implementation.

Tags: Tech

The AI Arms Race Isn’t About Innovation. It’s About Power

Posted on March 26, 2025 by Augmenting Advertising

The products we use, support, and integrate into our lives will shape the AI landscape. Staying engaged, experimenting, and actively implementing AI isn’t just an opportunity—it’s the only way to ensure we’re not left behind.

Tags: AI

Of Sardines and Men

Posted on March 26, 2025 by Augmenting Advertising

As the poet John Donne says, ‘no man is an island unto himself’, so put the phone away and jump in, the water is warm and teeming with sardines.

Tags: Media & Stories

Marketing to the New Informed Consumer

Posted on March 26, 2025 by Augmenting Advertising

Knowing that product discovery is only the first of many on- and offline touchpoints before purchase gives marketers the opportunity to meet consumers where they are, provide the right information at the right time, and ultimately drive higher conversions.

Tags: Data

How Alpen U.K. Cheekily Turned a Retired Cereal Mascot Into a Muesli Fan

Posted on March 24, 2025 by Augmenting Advertising

As human beings get older, their tastes tend to evolve and mature. Such cannot be said for brand mascots, especially those in the breakfast space.

Tags:

How Can Brands Get the Most out of Shooting With Influencers?

Posted on March 24, 2025 by Augmenting Advertising

What’s they key to a successful influencer campaign? Keep things simple, stay flexible and always have a backup plan. Nail those, and your brand could be next in line for a viral moment.

Tags: Marketing

Optimizing CTV with Unified Taxonomies & Signal Controls

Posted on March 21, 2025 by Augmenting Advertising

As the industry navigates CTV’s rapid growth, it is crucial to establish standardized taxonomies for content signals to reduce fragmentation, facilitate scalable targeting, and enable actionable reporting.

Tags: Streaming

Why Expertise Matters in Qualitative Research for Media Buying and Planning

Posted on March 21, 2025 by Augmenting Advertising

The media industry is constantly evolving, with new technologies, platforms, and regulations reshaping how advertisers and publishers operate. As these changes unfold, the importance of well-executed research grounded in industry expertise will only grow.

Tags: Data