Augmenting Advertising – Page 172 – Augmenting Advertising

How to Pick the Right Influencers for Your Campaign to Ensure Success and Avoid Wasted Spend

Posted on June 29, 2022 by Augmenting Advertising

By Chris Jacks, Director of Growth Strategy, HireInfluence The right influencer can bring incredible ROI and enhanced credibility to your brand. But picking the wrong influencer can have incredibly disastrous results. The trick is finding those perfect-fit influencers that match your brand and your campaign. So how do you choose the right kind of influencer…

Tags: Culture SMB

Why Apps Are Stealing the Show From the iPhone on Its 15th Birthday

Posted on June 29, 2022 by Augmenting Advertising

Beyond the hardware, the launch of the first iPhone was also a key milestone for the introduction of native mobile applications to the world.

Tags: Tech

AWEurope 2022 Trend Report

Posted on June 28, 2022 by Augmenting Advertising

This year’s Advertising Week Europe focused on celebrating London as the Creative Capital while cultivating an environment for thought-provoking discussions, generating new ideas and collaborating with the best of the best.

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2 Become 1: The Art of the Perfect Merger

Posted on June 28, 2022 by Augmenting Advertising

High profile mergers aren’t a rare occurrence in the business world – just see Disney’s $4bn acquisition of Marvel in 2009 or Verizon’s $130bn takeover of Vodafone.

Tags: Marketing

Five Guiding Principles for Marketers Entering Web3/the Metaverse

Posted on June 28, 2022 by Augmenting Advertising

The foundations of tomorrow’s Web3/metaverse are being laid today, and brands are in the unique position to test-and-learn while also contributing to the evolution of its architecture.

Tags: Tech

With AVOD on the Rise, Marketers Must Prioritize User Experience

Posted on June 27, 2022 by Augmenting Advertising

With more activity than ever in the CTV marketplace, service providers and marketers alike must move quickly to ensure that they’re making the most out of AVOD’s golden moment.

Tags: Tech

Is Disney’s Developing Tech Stack a Canary in the Google Coalmine?

Posted on June 27, 2022 by Augmenting Advertising

The historical dominance of the walled gardens doesn’t have to be forever. Industry dynamics in 2022 are uncertain and in flux.

Tags: Data Tech

Understanding Asian American Retail Consumers

Posted on June 23, 2022 by Augmenting Advertising

By 2024, Asian American buying power is projected to reach $1.6 trillion

Tags: Culture

The Secret to Heightened, Scalable Personalization? Standardization

Posted on June 23, 2022 by Augmenting Advertising

Thanks to advances in technology, engineering, and — perhaps most importantly — AI and ML capabilities, platforms and brands can individualize interfaces to meet users’ needs.

Tags: Data