Augmenting Advertising – Page 176 – Augmenting Advertising

Meet “The Real Mad Men of Chicago”

Posted on June 6, 2022 by Augmenting Advertising

In the new season of Chicago Stories, “The Real Mad Men of Chicago” looks back at the golden age of advertising in Chicago and the hardworking group of Midwesterners that brought iconic campaigns and brand mascots to life.

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From Times Square Billboards to Convenience Store Digital Displays: Let Programmatic Handle the DOOH Heavy Lifting

Posted on June 6, 2022 by Augmenting Advertising

Programmatic DOOH has a large part to play in reaching that valuation by opening up opportunities for brands to make their buying smarter and fully optimized.

Tags: Culture

10 Tips to Building Your Brand with Link in Bio on Instagram

Posted on June 6, 2022 by Augmenting Advertising

Start leveraging the power of link in bio today, and start building brand awareness, driving traffic to your best content and attracting new followers.

Tags: SMB

The Symbiosis of Publishers and Brands Can Sustain Local News

Posted on June 2, 2022 by Augmenting Advertising

I believe that five years from now, we will see a plethora of win-win relationships between local news outlets and brand-funded newsrooms, and we’ll all be better for it.

Tags: Marketing

Why a New to Do List Can Give CMOs a Good Night’s Sleep

Posted on June 2, 2022 by Augmenting Advertising

Armed with this neat to-do list CMOs can stop simply talking about their crucial tasks and set about tackling them.

Tags: Marketing

AWAsia 2022: Multidimensional Asian Communities Inclusive Visual Storytelling

Posted on June 1, 2022 by Augmenting Advertising

This presentation offers guidelines for visual storytelling about Asian people and culture across various aspects of their identities, passions, and lived experiences.

Tags: Culture

Meet Ollie, the Duckbassador for Duck Donuts!

Posted on June 1, 2022 by Augmenting Advertising

How did Ollie become the mascot for a donut company? Read on to meet Ollie, learn about his origin story, and find out what it means to be part of “Quack Gives Back.”

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Food for Thought with Prexa Graves

Posted on June 1, 2022 by Augmenting Advertising

Prexa Graves, Senior Director of Marketing, Nestle USA works to connect with consumers by engaging audiences at every touchpoint. Learn how Amazon Ads can help you navigate an ecosystem of fragmented channels.

Tags: Marketing

Data Clean Rooms Are Not a Magic Bullet for Retail Media — Or Anyone Else for That Matter

Posted on June 1, 2022 by Augmenting Advertising

If we don’t start respecting consumers’ inboxes and letting them control their data, they will continue to rely on machine-generated emails like Apple Hide My Email, Firefox Relay, and more.

Tags: Data

Intro to Web3 Part II — Framework for Objects: Decentralization, Ownership, and Liquidity

Posted on June 1, 2022 by Augmenting Advertising

When building the framework for a Web3 strategy, marketers must consider the key facets of the Web3 environment that objects enable: decentralization, ownership and liquidity.

Tags: Tech