Augmenting Advertising – Page 177 – Augmenting Advertising

3 Steps to Unlocking the Power of Podcasters to Connect With Your Consumers

Posted on May 31, 2022 by Augmenting Advertising

As the podcasting world becomes increasingly diverse, best practices for reaching audiences will evolve to reflect the greater number of voices being heard.

Tags: Culture

Sustainability-Focused Marketing is Increasingly Under the Microscope

Posted on May 31, 2022 by Augmenting Advertising

Rather than just scrambling for the latest sustainability PR hit around what they market, every marketer can decarbonize their advertising by rethinking how they market.

Tags: Culture

A Two-Step Process for Compassionate Brand Action in a Post-Roe America

Posted on May 30, 2022 by Augmenting Advertising

It’s imperative for brands looking to make a positive, compassionate mark on the world to do so now, in the tumult of the abortion debate.

Tags: Culture

Q&A with Costanza Ghelfi, Co-Founder and COO at Ad-Machina

Posted on May 30, 2022 by Augmenting Advertising

AW360 speaks with AdMachina COO and Co-Founder Costanza Ghelfi. AdMachina was recently acquired by Making Science.

Tags: Tech

The Conversation: Twitter Trends 2022

Posted on May 26, 2022 by Augmenting Advertising

We’re diving deep into what’s now, what’s next, and what we’ve got our eyes on in the future. Download the full 2022 Twitter Trends Report to keep your marketing ahead of what’s ahead.

Tags: Culture

Battle for Second Screen Eyeballs Has Been Won by Social Media

Posted on May 26, 2022 by Augmenting Advertising

Rather than detracting from the big screen, a social-first focus can lead brands straight into the zeitgeist.

Tags: Tech

How Can Brands Cut Through in a “Saturated” Streaming Market?

Posted on May 26, 2022 by Augmenting Advertising

Advertising on a platform that streams movies or TV shows is expensive. Before brands do that, they need to be certain that’s where their customers are.

Tags: Marketing Streaming

DoubleVerify Global Insights Report 2022

Posted on May 25, 2022 by Augmenting Advertising

DoubleVerify’s 2022 Global Insights Report examines media quality and performance trends from more than a trillion ads delivered across 2,100+ brands in 80 markets.

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Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World Tour!

Posted on May 25, 2022 by Augmenting Advertising

We did not have this delightful news on our 2022 brand mascot bingo card. Geoffrey the Giraffe, the formerly retired brand mascot at Toys”R”Us, is heading on a global tour in summer 2022.

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