Augmenting Advertising

While it may sound like some distant, fantastic future, the metaverse already here in a big way.

By Cory Hymel, Director of Blockchain, Gigster Most people are still confused about NFTs, or non-fungible tokens and what they are about. We have yet to see mass adoption but over the past year, NFTs exploded as trades ballooned by 21,000% to $17.6 billion in 2021 versus 2020’s $82 million. Big companies, brands and artists around…

To prepare for this digital future, marketers need to understand these new concepts and environments so they can both efficiently and effectively reach and engage consumers.

The metaverse is upon us, and it’s everything from augmented reality to interactive experiences to online worlds that are an extension of our lives.