Brands are waking up to the power of podcasting to reach new customers and create more leads. The sheer quantity of frequent listeners is a major factor.
Augmenting Advertising
Localized Marketers Require Automation at Scale To Win
Why Companies Should Strive to Create a ‘Learning-Centric’ Culture
Live Events are Back. Here are Three Ways to Reach New Audiences We Learned During the Pandemic
By Rick Faigin, EVP, Acceleration Community of Companies (ACC) Client Advisory Live music events are roaring back, with audiences eager to once again experience the joy of being part of a cheering crowd swaying to the music on a summer night. During the depths of the pandemic, with concerts completely off the table, the artists…
Influencer Marketing And Influential Marketing: The Dynamic Duo For Your Social Media Campaign
There’s a new way to look at influencer marketing that we see in the data, and it starts with recognizing the difference between ‘influentials’ and ‘influencers.
Designing an Authentic Emotional Connection
For brands, emotions present an important opportunity to engage the audience, and creating an emotional connection is vital to attracting both customers and employees.
5 Ways Publishers Can Survive and Thrive in a Volatile Online Climate
At a time of unprecedented disruption, publishers face many challenges; but they also hold the trump card of storytelling par excellence.