Augmenting Advertising

Brand safety in practice feels anything but personal — an endless problem with layers upon layers of confusion, oversimplifications, and reactive responses.

Why brands need to start bringing people back into the shopping process

Studying the emotional relationships customers have with both your brand and your competitive set is the first step to pulling together your next marketing playbook.

As uncertainty becomes increasingly certain, and change is inevitable, marketers must assess and adapt to achieve the best business performance.