Augmenting Advertising – Page 184 – Augmenting Advertising

How Inclusive Is Your Digital Marketing Strategy?

Posted on April 15, 2022 by Augmenting Advertising

Using an inclusive lens for your digital marketing approach isn’t just a way to meet compliance needs, reach more consumers, or improve the bottom line.

Tags: Culture

How Ads Can Pay in Play-to-Earn Games

Posted on April 14, 2022 by Augmenting Advertising

As the play-to-earn market continues to thrive, the inventory opportunities for marketers will continue to grow; those most ready to seize them could reap huge rewards.

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Algorithms Do Not Deliver Great CX

Posted on April 14, 2022 by Augmenting Advertising

Why brands need to start bringing people back into the shopping process

Tags: Marketing

On Our Wavelength: Why Emotional Capital Is the Essence of Close Customer Relationships

Posted on April 13, 2022 by Augmenting Advertising

Studying the emotional relationships customers have with both your brand and your competitive set is the first step to pulling together your next marketing playbook.

Tags: Marketing

Why in-Housing Media Data Should Be High on the Agenda for Global Brands

Posted on April 13, 2022 by Augmenting Advertising

As the debate continues over the creation of in-house media agencies, the decision to in-house media data should be a no-brainer for global brands.

Tags: Data

Three Ways to Evolve Your Brand in Times of Change

Posted on April 12, 2022 by Augmenting Advertising

As uncertainty becomes increasingly certain, and change is inevitable, marketers must assess and adapt to achieve the best business performance.

Tags: Marketing

The Great Disconnect: Why Brands Should Rethink Their Advertising for a Post-Identity Age

Posted on April 12, 2022 by Augmenting Advertising

The next phase of innovation for contextual targeting will see creatives and attention-based measurement create the “The Mindset Matrix”.

Tags: Data

Cracker Jack Adds a New Face to Its Roster With Cracker Jill

Posted on April 11, 2022 by Augmenting Advertising

Cracker Jack is adding a new face to its roster — Cracker Jill — to celebrate women athletes that break barriers across sports.

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Introducing #TwitterPrism

Posted on April 8, 2022 by Augmenting Advertising

Change is happening. A broad spectrum of brands are working diligently to meet the demands of a rapidly-evolving market by connecting with diverse communities of customers and fans.

Tags: Culture

Advertising and Streaming OTT in Events

Posted on April 8, 2022 by Augmenting Advertising

With a significant number of people using mobile devices and tablets, we’re starting to witness an acceleration in innovations and increased popularity of online streaming.

Tags: Media & Stories Streaming