Augmenting Advertising – Page 185 – Augmenting Advertising

Conference Room Tables Are Turning – A Q&A with Jeff Graham, President and CMO of Cactus, Denver

Posted on April 7, 2022 by Augmenting Advertising

Jeff Graham, President/CMO of Cactus, Denver Talks About the Changing Dynamics That for the First Time in Years Are Working for Both Creative Talent and Agencies

Tags: Culture

How Linear TV Attribution Could Finally Flourish

Posted on April 7, 2022 by Augmenting Advertising

When a TV buyer can capture ad exposure over multiple weeks or months, marketers will get a more detailed and reliable understanding of frequency, timeliness and what actually drove an outcome.

Tags: Data

How and Why to Set KPIs for Your Marketing and Content Audit

Posted on April 7, 2022 by Augmenting Advertising

Now that people have spent a couple of years doing more online shopping and business online, consumers have higher expectations that digital experiences work well.

Tags: Marketing

Web 3.0: A Shift (Back) to the Original Web—but Only for Brands

Posted on April 6, 2022 by Augmenting Advertising

So now that we’ve level-set in terms of the changes that are underway and what they mean for both consumers and brands alike, what steps can brands actually take to prepare?

Tags: Tech

Reflections on SXSW 2022, Serendipity, and Resilience

Posted on April 5, 2022 by Augmenting Advertising

A global pandemic – the Great Accelerator – has kicked off a period of exponential change that’s only just begun. Now is the time to be bold, step forward and fight to be a part of the world that is still being re-built.

Tags: Culture

Twitter Chat: Measurement in Our New Era with Croud

Posted on April 5, 2022 by Augmenting Advertising

This week, Gabriela Carlos, Media Measurement Director at Croud, is on-hand to discuss how measurement works in a cookie-less world, business intelligence, and more!

Tags: Marketing

Breakthrough in Attention: Intrinsic Time-In-View in Video Game Environments

Posted on April 5, 2022 by Augmenting Advertising

The rise of digital advertising has not only led to an overinflation of served ads, but also created the race for the most coveted metric of all: Attention.

Tags:

Why Clean Websites Matter and How to Achieve Them

Posted on April 5, 2022 by Augmenting Advertising

Now’s the time for brands to lead by example, making websites greener and cleaner, not only to attract more customers, but to be part of the change.

Tags: Culture

Print Is Dead, Long Live Print

Posted on April 5, 2022 by Augmenting Advertising

Digital has changed the publishing industry but there is still an important place for print.

Tags: Media & Stories

How to Keep Up with Today’s Speed of Information: What the Ukraine War Has Taught Us

Posted on April 4, 2022 by Augmenting Advertising

Brands should start to anticipate all the unexpected moments that their brand could either support or hinder their ability to connect with their audiences on shared values and goals, and ultimately deliver all their desired outcomes.

Tags: Culture