By Martin Johnston, Founder and Managing Director at Earth Strategies The natural world is a masterful blueprint for balance, with everything in alignment. This is as true for the solar system as it is for ecosystems and social systems. But human behaviour, business theory and infrastructure development haven’t had the benefit of millennia of evolution…
Augmenting Advertising
Tech-Enabled PRIZM® Premier Retail Consumer Segments
Multichannel Measurement & Attribution Solutions
Yes, Black History Month Is Over… Now What?! Here’s How Marketers Can Celebrate Black Talent Year-Round for Our Collective Benefit
Advertising’s Biggest Issue: Getting More out of Prospects and Customers
ChapStick Debuts New Flavor: Broccoli ChapStick!
Broccoli lovers, rejoice! ChapStick, America’s favorite lip balm, has just released a new broccoli flavor.
What is the 90/10 Measurement Trap, and How Can Advertisers Avoid It?
Personalized Advertising Is Under Attack – Web3 May Be the Solution
Recently, consumer data collection by brands and advertisers has risen exponentially to deliver personalized experiences also personalized advertising. While beneficial to advertisers, this has been crucial to publishers by providing a revenue stream as a way of subsidizing non-paying visitors.
Optimizing the Brand Experience in Transformation: How to Market in the Metaverse Era
By Ashley Dudarenok A new brand world of engagement is coming with the next technology revolution Don’t want to miss the most exciting brand marketing opportunities in the era of Web3.0? Interested in some metaverse marketing tactics? In this article, you will have a deeper understanding of what the metaverse is and what it means…