Augmenting Advertising – Page 188 – Augmenting Advertising

You’re Not Doing Truly Inclusive Work. You’re Just Saying You Are

Posted on March 24, 2022 by Augmenting Advertising

Cultures have blended, and the process inside ad agencies should reflect that. You know it. I know it. But most of you aren’t doing it. You’re just saying that you are.

Tags: Culture

Unforeseen Events: There’s No Need to Fear Forced Progression

Posted on March 23, 2022 by Augmenting Advertising

These are just some examples of the agility and progression alive in events today. The industry is embracing a great reset – and I believe it will be all the better for it.

Tags: Culture

CTV: What’s All the Fuss About?

Posted on March 23, 2022 by Augmenting Advertising

While historically, CTV has been viewed as supplementary to linear TV buying, we’re moving into a world where it’s central to a TV buying strategy.

The Tech Enabled Features Set to Drive E-Commerce Growth

Posted on March 22, 2022 by Augmenting Advertising

Spoilt for choice, online shoppers now have a wide range of options when researching and deciding where to purchase a product.

Tags: Culture

Data Privacy vs Personalization: How to Attain the Perfect Balance

Posted on March 22, 2022 by Augmenting Advertising

The most up-to-date businesses are already implementing data practices that will prepare them for future changes and online privacy regulations. So, if you own a business and are not yet taking ownership of data strategy, why wait?

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A Cinderella Story, As Told by the GEICO Gecko

Posted on March 21, 2022 by Augmenting Advertising

GEICO is having a ball in its latest commercial starring the iconic Gecko mascot.

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Agencies Need To Reshape The Role of the Technologist

Posted on March 21, 2022 by Augmenting Advertising

There is an important opportunity to shift from a traditional marketer to a tech-enabled marketer that can influence more and scale faster.

Tags: Tech

In a Fight for a More Diverse Web3 Landscape, Access Is a Key Battleground

Posted on March 21, 2022 by Augmenting Advertising

We are all learning together, but if we can make sure that everyone’s voice is represented in some way, not just those that can afford it, Web3 can reach its ultimate potential.

Tags: Culture

OTC: The Last Frontier for Design Distruption?

Posted on March 18, 2022 by Augmenting Advertising

The world of OTC is awash with oval logos, bland brands, and garish colours. And in a category where everything looks the same, consumers can get tired of looking at it. To create intangible worth, over-the-counter products must disrupt the category and wear their values

Tags: Marketing

The Metaverse: Where Virtual and Physical Retail Fuse

Posted on March 17, 2022 by Augmenting Advertising

Taking a proactive, inventive approach to the Metaverse while keeping societal good at the forefront, will create a win-win-win for brands, consumers, and publishers/platforms alike.

Tags: Tech